Why Cultural Tourism is not a quick fix

The Guardian, April 15, 2013
Cultural tourism has been a concept I've applied for years, whether launching an international arts festival or working with cultural consortia and destination management organisations. But it's only in the last couple of years that there's been an awareness in the wider cultural sector of just how valuable cultural tourism is – an awareness underlined recently via the newly-signed memorandum of understanding between Arts Council England and Visit England.