Canopy Arts
  • Home
  • About
  • Services
  • Clients
  • Blog
  • Resources
  • Contact

Arts Blog

Nonprofit Website Navigation: Tips and Best Practices

3/26/2014

0 Comments

 
Website Strategy | by Alex McLain | March 26, 2014
Navigation is one of the most import building blocks to your nonprofit’s website. It’s one of the first items users see on your site, and it is the system that leads to all of your content. So, it stands to reason that your navigation needs to be as functional as possible.

Now for the tricky part; there are about a million ways to tackle your site’s navigation. Do you have a lot of content, or only a little bit? Should your navigation be on the top or over to the side? What’s right for your site?

First and foremost, you need to organize and categorize your site content. This will help your navigation be clean, clear, and free from clutter. A navigation system is the road map through your site. If confusing, users can get lost, frustrated with their experience, and ultimately leave before engaging with any of the important information you have to offer.

Primary v. Secondary NavigationThe contents of primary and secondary navigation differ from site to site. What might be considered primary on one site, could be secondary on another. This varies depending on what information each organization deems most important, and can be a daunting task for larger, more complex sites. How do you decide what information goes where?

Primary Navigation refers to the content that users are most interested in, and usually holds the most prominent real estate. For your nonprofit, primary navigation could be links like About Us, Mission, Services, Blog, Volunteer Opportunities, or Donate.

Secondary Navigation then refers to the content of secondary interest to users. Secondary navigation also usually holds a prominent spot on the site. Items like log-in or register links, and social media icons are found in the secondary navigation. Even links to a shop, various resources, or a call to request more information about your organization can be found in the secondary navigation.
READ MORE
0 Comments



Leave a Reply.

    Welcome to
    Canopy Arts Desk
    Picture
    Tammy Hampel (Isaacson)
    News and information about Arts and Culture, Arts Administration, Communications, Development and Non-profit Management

    Archives

    January 2019
    February 2018
    January 2017
    July 2016
    June 2016
    April 2016
    March 2016
    June 2015
    March 2015
    January 2015
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013

    Categories

    All
    Advocacy
    Art Galleries
    Artists
    Arts Education
    Arts Summit
    Audiences
    Boards
    Charities
    Contests
    Cultural Industries
    Cultural Tourism
    Digital
    Distribution
    Festivals
    Funding
    Fundraising
    Heritage
    Jobs
    Management
    Museums
    Music
    Nonprofits
    Pauline Johnson
    Photography
    Poetry
    Poll
    Public Art
    Publicity
    Research
    Social Media
    Summit
    Sustainability
    Theatre
    Venues
    Workshops

    RSS Feed

    View my profile on LinkedIn
cc Canopy Arts 2015
Website Design and Maintenance by Tammy Hampel (Isaacson)
  • Home
  • About
  • Services
  • Clients
  • Blog
  • Resources
  • Contact