SOCIAL MEDIA EXAMINER
New Facebook Contest and Promotion Rules: What You Need to Know
By Andrea Vahl September 9, 2013
Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run.
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it). You were not allowed to ask people to like or comment on a picture or a post to be entered to win.
Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:
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