How to be culturally relevant

By Alex Temple on January 16, 2014
Composers spend an awful lot of time worrying about whether or not what we do is culturally relevant. Many discussions start from the assumption that it’s not; the only question is how we’re going to makeourselves relevant before our art form shrivels away like a neglected houseplant.

Whenever I hear words like “relevant” or “important,” I always want to ask, “relevant or important to whom?” When that detail is left out, these words become codes or shorthands: “important” means “important to Serious Art People,” and “relevant” means “relevant to Real-World Audiences.” But “Real-World Audiences” is a code too, because the people who use the phrase seem to have a pretty narrow idea of who counts as real. Other musicians? Not real. Artists in other media? Not real. College students and faculty? Not real. People over 40? Not real. You can sell out a huge concert hall, but if everyone there falls into one or more of the above categories, you’ll still have people citing your show as evidence of classical music’s imminent demise. Because when people say “culturally relevant,” what they really mean is “relevant to young people with mainstream tastes.” And “mainstream tastes,” unfortunately, doesn’t include classical music.

No other form of experimental music-making holds itself to this kind of standard. Japanese noise artists, for example, don’t seem to worry about whether or not their enthusiastic but small audience is a “real-world” one, and I’ve never heard anyone say that in order for them to justify what they’re doing, they have to appeal to people who aren’t interested in what they’re doing. “Why should non-mainstream music reach out to wider audiences?” asked Masami Akita in a recent interview. “These days, everything is diversified and it’s OK to have many different non-mainstream musics for non-mainstream music lovers.”
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