Finding the story within the data

Creative Trust Research Fellowship, April 11, 2013
by Jini Stolk
It was great to see Buddies in Bad Times throw the question of this season’s soft attendance out to their audience members in such a forthright, open way.  I’m going to be very interested in the response to their overarching question and accompanying survey – and hope that the conversation with their audience is revealing and richly rewarding. (As we know, people do like to be asked what they think.) I’ve been aware that Creative Trust’s extensive work on Database and Box Office systems – in which we helped companies upgrade their systems, providing a solid basis for learning about their audiences – stopped short of the most intriguing part: learning how to drill down into the figures to uncover information that sparks new ideas about how to reach out and engage people in our work.