Calgary Herald, March 26, 2014
Home to the first city in Canada to launch and operate a community sourced funding platform, InvestYYC (www.investyyc.com) is ensuring that a sustainable culture of citizen engagement and participation is hardwired into its a vibrant, dynamic and growing arts cultural scene. Launched in November 2012, InvestYYC has already raised more than $600,000 through donations for approximately 50 projects ranging from dance productions, to video and new media installations. According to Emiko Muraki, Director, Impact & Engagement of Calgary Arts Development, the not-for-profit organization responsible for administering the platform, projects on the platform have achieved a 97% funding rate.
While InvestYYC’s ability to leverage the community has been the key to its funding success, it’s also rooted in the platforms origins.
In 2012, the city was designated Cultural Capital of Canada title along with the Niagara region in southern Ontario. In a pivotal development, Calgary 2012 launched a website to crowd source bid ideas and of the 5,000 voices assembled, one of the ideas that quickly emerged was to leverage the one-time infusion of capital by building a sustainable fundraising tool for artists and arts organizations to broaden audiences and donor communities. “There’s long term resonance. Champions of culture are bonded with the arts environment,” says Karen Ball, former Chair of Calgary 2012.
Canopy Arts Desk
Tammy Hampel (Isaacson)
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