"With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized."
SOCIAL MEDIA EXAMINER
New Facebook Contest and Promotion Rules: What You Need to Know
By Andrea Vahl September 9, 2013
Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run.
For years, Facebook has been saying that promotions and contests needed to be run through an application and not on your timeline (or wall, as we used to call it). You were not allowed to ask people to like or comment on a picture or a post to be entered to win.
Facebook announced on August 27 that they’ve changed their Pages Terms to make it “easier for businesses of all sizes to create and administer promotions on Facebook.” They’re allowing pages to run contests and promotions on their own timelines (you cannot run contests on a personal timeline). Per Facebook, businesses can now:
Mashable, By Amy-Mae Elliott
Here at Mashable, we live and breathe Twitter. However, sometimes we see a tweet containing an acronym or an abbreviation with which we're not very familiar.
If you find yourself in the same situation, then take a look through our handy list for a complete glossary of terms you may come across in tweets.
See also: 25 Clever Twitter Keyboard Shortcuts
While some abbreviations and acronyms may be common across all social media sites, others are unique to the microblogging platform. Browse our guide, and be sure to shout out any terms we've missed in the comments below.
@ The "at" sign is used to mention another Twitter account (e.g., @Mashable). Within a tweet, it becomes a link to that user's profile. You may see it used in a geographical sense, such as "I'm @ the office," but this is just text-speak and not Twitter-specific.
# The hash (or pound) symbol is used to highlight keywords, topics, events or even emotions in a tweet. Using a hashtag turns the word or phrase into a link that lets you see other tweets containing the same tag. Examples: "Loving the #weather," "Watching the #SuperBowl," "Headed to #SXSW," "Long day — feeling #tiredandemotional."
^ The caret, or hat sign, is used to denote a tweet composed and sent by an individual on behalf of a group account used by multiple people (often a company or organization) account. It usually appears at the end of a Tweet and precedes initials, to indicate which user sent the tweet (e.g., ^JS).$ The dollar sign is used on Twitter before a company's shortened stock market name/code as a kind of financial hashtag. For example, $AAPL (Apple), $GOOG (Google) and $MSFT (Microsoft). Within tweets, codes prefixed with the dollar sign will become links.
AFAIK "As far as I know."
CC CC's literal meaning is "carbon copy." As with memos and emails, CC is a way of ensuring a Twitter user sees certain content. Used with an @ mention — for example, "Interesting article - www.urlurl.com - cc @Bob" — it will help draw a Tweet to someone's attention.
An excellent social media report useful for non-profits.
2013 Social Media Marketing Industry Report by Michael A. Stelzner, Social Media Examiner
See the full Report below, or go to Social Media Examiner website for more information.
Connecting the Dots of Nonprofit Engagement Data: A Closer Look at Practices, Challenges and Opportunities
Nonprofit Technology Network by Annaliese
Nonprofit organizations are looking beyond traditional data toward information about constituent participation and engagement. Such data might include volunteer activity, e-newsletter activity, Facebook or Twitter mentions, online petitions or pledge activities, event attendance and interaction among constituents, to name only a few.NTEN and Avectra sought input from 10 nonprofits and associations that vary in size and work across many programmatic areas for specific examples of how they are collecting, managing and sharing engagement data -- and how it impacts their work.
We’ve compiled their responses around seven key questions, and are sharing the findings, and their stories, below.
I. What types of engagement data are nonprofits collecting and, more importantly, why?
The organizations that provided input collect a broad range of engagement data, such as but not limited to:
The League of American Orchestras' (The League) Rebecca Vierhaus told us her organization is "trying to find trends to tie participation to revenue, as well as participation to likelihood of renewing membership or donating….We have always imagined a 'learning journey' for our members -- becoming more and more engaged over time and eventually becoming donors or supporters in other ways. Is this how our members actually engage with us and, if not, what should our strategy be to try and keep them on a 'conveyor belt' towards loyalty and engagement?"
Shoes That Fit's Thomas Pellegrino said his organization uses the data to "communicate our mission and message and develop our communication strategies." Read more
If you’re new to nonprofit communicatons, fundraising or technology , here are 10 top resources you should know about:
Nonprofit Bridge website
Venture Beat, May 26, 2013, by Bill Clerico
Social media has created a vast amount of data and every second we add more information. Consider that in a single day we send 400 million tweets, share 985 million pieces of content on Facebook, “like” 50 million brands or organizations on Facebook, and post 40 million photos on Instagram. Many have argued that sharing so much personal info in such a public forum can leave users open to identity theft and fraud, but I’d argue that it may also help prevent it.
Companies such as Kabbage, Affirm, and WePay (my own business) have begun using social data to understand and measure risk and help save millions of dollars in fraud. Each year, fraudsters attempt to steal billions of dollars online. In today’s technology-fueled world, we can be smarter about the information we use to assess risk potential. A traditional credit score only shows a sliver of a person or business’ risk potential, but an online profile shows a more accurate personal history of verified social data.
In addition to money stolen, online fraud costs payment companies, small businesses, and consumers a lot of time and grief. All companies are vulnerable to fraud, but small businesses are particularly vulnerable because decision-making and other responsibilities are often concentrated in a few key positions. In many instances we’ve seen small business names, addresses, and IDs are easily found online and used to sign-up for fraudulent merchant accounts.
By analyzing years of social data that is difficult to fake, we can more intelligently combat ever-more-sophisticated cybercriminals. Simply put, online identity is becoming the new and improved credit score. A few reasons for this:
Extensive profiles are hard to fake
It is difficult to fake an online presence these days as social networks push users to share more information across a longer period of time. Sure, you can create a profile quickly, but with Twitter and Facebook Timeline alone, it could take fraudsters years to build a fake, yet realistic, social presence. If you also consider years of online reviews and other data, social can provide a picture of a merchant that simply looking at a website and a credit score can’t.
Social data can tell you about quality
Online social activity can provide a look into the quality of merchants. Social data analysis reveals customer reviews, who a business associates with on LinkedIn, or who is commenting on their Facebook profile — all of which can give an indication of whether a merchant is trustworthy or not. Social data allows payment companies like mine to underwrite accounts without asking initially for any private data (credit scores, social security number, etc). In fact, it gives us the ability to sign up a new merchant and understand their risk in minutes. Most businesses need to fill out pages of information simply to be allowed to accept their customers’ money. Social data allows us to cut that to a fraction of the time.
It’s cheaper and faster
Using social data is more cost-effective than running credit checks and/or social security numbers and can be done more quickly. For the vast majority of businesses, this information is enough to verify the quality and existence of the business, allowing everyone to get on with the business of serving and customers and getting paid, rather than delays in paperwork.
We’ve been using social data actively to evaluate risk in our merchant underwriting process since last year. In the past six months, we’ve stopped more than $30 million in attempted fraud. In addition to protecting our business and our customers, it makes things easier and faster. More than 40 percent of our merchants are automatically approved to accept payments without giving us private identification data, such as a social security number.
Social data is increasingly becoming a crucial tool for businesses in a number of ways. Combating fraud is one of the newest and (I’d argue) most valuable uses for this treasure trove of information. Fraudsters have become sneakier, and it’s crucial that we are one step ahead of them at all times. I think we’ll see more businesses using social data to manage risk and lower fraud rates. See website
Social Times, by Debra Eckerling on May 24, 2013
Hosting a Twitter chat is an excellent way to increase your value as an expert and set yourself apart in your industry. Before launching a chat, it’s important to develop a Twitter following. Fill out your Twitter profile completely, including profile and header photo. Follow those in your industry, and tweet and retweet relevant content, and they will follow you back.
After you have a handle on your Twitter account, it’s time for the good stuff.
Here’s how to start and manage a Twitter chat.
1. Attend Twitter Chats. Learn how Twitter chats work from an attendee standpoint. Also, volunteer to be a guest – or cohost – on a peer’s Twitter chat; that will give you valuable experience.
2. Research Twitter Chats. Choose a hashtag for your chat that is relevant … and not already in use. Note what other Twitter chats are out there, especially those in your industry and demographic. Keep a list of Twitter chat schedules, so you can add yours when you are ready.
3. Plan your Twitter Chats. Whether it’s weekly or monthly, make sure your chat is at a regularly scheduled time … and is not in conflict with any other chats in your industry. Then decide the format: Will your chat be 30 or 60 minutes? Will it be Q&A? Are you going to have guests? A co-host? Set up a tentative calendar of topics and guests.
“Make sure to have a defined topic for each Twitter chat, typically something related to current trending news or hot topics in your industry,” suggests Kristine deGuzman, Digital Marketing Manager at LEWIS Pulse. “Draft a few questions in advance in order to get the discussion going and to help fill in gaps when the conversation wanes.”
4. Promote your Twitter Chat. Use all channels available: email, newsletter, Facebook, Twitter, etc. You can also consider using promoted posts and tweets.
“Participation is key to a successful Twitter chat,” adds deGuzman. “Create an outreach list of influencers in your industry and send them personal invitations, whether by DM or @reply, letting them know that their industry insight would be appreciated. Doing so can not only help boost the number of participants in your chat, but it can also help your organization establish long-term relationships with these influencers.”
5. Manage the Chat. During the chat, use the hashtag with all tweets. Keep an eye on it, and respond to your audience as best you can.
“Use a platform like TweetDeck or TweetChat.com,” suggests Chelsea Furlong, Creative Media Marketing. “In TweetDeck you can set up individual columns for mentions, hashtag use, retweets, etc. That will make the whole process much more manageable and help you prioritize your responses.”
“We include Q1 at the beginning of the Tweet and then put the hashtag at the end,” shares Anum Hussain, Inbound Context Expert and Social Media leader at Hubspot.“Then the expert responds with “a1″ and includes the hashtag at the end. We don’t include the moderator’s Twitter handle in every answer, but we do include specific handles if they relate directly to the question or topic at hand.”
6. Thank – and Tweet to – your Audience. Post a transcript, if you’d like. You can do a Storify or Paper.li recap and tweet it out … using your hashtag, of course.
“It’s also important when doing Twitter chats to do more than one to test the market,” recommends Hussain. “Don’t just try one and call it a day – it’s important to test, learn, and apply your lessons learned.” Social Times
Nonprofit Tech 2.0: A Social Media Guide for Nonprofits
11 Tips for Making Nonprofit Press Releases Social and Shareable Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases. I think that enterprising nonprofits would be eager to try something new to help your nonprofit stand out from the hundreds of traditional press releases that journalists and media outlets are bombarded with on a weekly or even daily basis. I have no proof these tips will help your nonprofit get more media coverage, but at the very least they will help your nonprofit’s press release get more exposure on the Social Web.
1) Include your nonprofit’s Twitter username. Print, broadcast and digital media outlets have embraced Twitter, but I’ve yet to see a nonprofit press release that includes a Twitter username in the contact section of a press release.
2) On the day of the press release, Tweet about the content of the press release throughout the day. If you are going to let journalists know your Twitter username, then be sure to tweet about the subject matter of the press release on the day its released. Provide links to back-up information, quotes from executive staff, and make it known to journalists that you are available to answer their inquiries on Twitter.
3) Include a photo on your press release. Press releases rarely get shared, retweeted, liked or +1′d and that’s likely due to the fact that the traditional format of press releases do not include photos. People on social networks ignore links that do not pull up thumbnails and are heavily text-based. It can only help your nonprofit if your fans and followers share your press release. Also, if you have share functionality built into your website and your Like, Share or +1 count is low or non-existent, a journalist may think that is because there is no public interest in the story.
4) Add a link to your Flickr account where journalists can download high resolution images related to the press release. If a print journalist wants to do a story on your nonprofit, they are going to need high resolution photos. Make it easy for them and compile a slideshow on Flickr in advance of the press release. That said, digital journalists will likely appreciate a selection of photos to choose from as well. Read More
Canopy Arts Desk
Tammy Hampel (Isaacson)
News and information about Arts and Culture, Arts Administration, Communications, Development and Non-profit Management