Rick Lester | June 27, 2013
What in the heck do the words "audience engagement” mean?
I recently attended the Theatre Communication Group (TCG) Annual Conference in Dallas, where a major focus of discussion was that very topic. For three days, I listened to panelists, questioned participants, and considered the discussions. I met many bright managers who passionately explained how they are trying to bridge the perceived gap separating potential audiences from their theater companies. I regret to report that no one could offer a concrete definition of the term “audience engagement”.
It seems to me that two separate meanings and means of measuring success are intertwined in the use of the term:
Canopy Arts Desk
Tammy Hampel (Isaacson)
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